Eat Your Greens
- Downloads：7514
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-08-15 09:55:55
- Update Date：2025-09-06
- Status：finish
- Author：APG Ltd
- ISBN：1789016754
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
How can we sell more， to more people， and for more money？
The marketing world is awash with myths， misconceptions， dubious metrics and tactics that bear little relation to our actual buying behaviour。
Eat Your Greens is inspired by the genuine advances in marketing science。 It challenges us to change the way we think， by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications。
The papers are written by some of most respected practitioners in the industry， offering a diverse range of perspectives on how to do more effective marketing， and with an intellectual generosity of spirit from which we can all profit。
The book is curated by Wiemer Snijders， partner at Commercial Works。
The marketing world is awash with myths， misconceptions， dubious metrics and tactics that bear little relation to our actual buying behaviour。
Eat Your Greens is inspired by the genuine advances in marketing science。 It challenges us to change the way we think， by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications。
The papers are written by some of most respected practitioners in the industry， offering a diverse range of perspectives on how to do more effective marketing， and with an intellectual generosity of spirit from which we can all profit。
The book is curated by Wiemer Snijders， partner at Commercial Works。
Reviews
Tessa
，
Contrasting stories and interesting insights on the world of advertising and branding。
Brandon Larson
，
4 stars on the APG scale which translates to 13 stars vs。 most other marketing books。 I loved the format of the book， tight essays by a wide range of brand strategy heavy hitters covering a wide variety of topics。 While some of the bigger names "Freebird" it a bit by regurgitating their past hits， there's a lot of new names and fresh thinking that make this book a must read for any modern marketer。 "One of my first ad agency mentors liked to recall his first job on a market stall， cutting the le 4 stars on the APG scale which translates to 13 stars vs。 most other marketing books。 I loved the format of the book， tight essays by a wide range of brand strategy heavy hitters covering a wide variety of topics。 While some of the bigger names "Freebird" it a bit by regurgitating their past hits， there's a lot of new names and fresh thinking that make this book a must read for any modern marketer。 "One of my first ad agency mentors liked to recall his first job on a market stall， cutting the leaves off the cauliflowers to make them look more attractive。 You could argue that most of advertising and branding is， like this， simply a way of making what you have for sale look more attractive。 That aesthetic appeal is something people generally find hard to put into words; they may not notice the importance it plays in their choice， and indeed they may resist any suggestion that they didn't choose on more functional， "rational" criteria。 But traders soon find out from experience what makes the difference to sales， and respond accordingly。 In the natural world， the peacock's tail evolved in order to attract a mate， as the bright colors and markings of flowers did to attract specific insects。 Similarly， in the ecology of commerce， the presentation of the successful brand - including storefront， packaging， and advertising - has evolved because it effectively attracts more customers" - Pg。 203 。。。more
Robin Burrowes
，
I liked this book for its brutal honesty about the evolving and somewhat diminishing role marketing can play in today's corporate society。 Great insights from thought-leaders and a refreshing perspective on where marketing adds value。 Chapter from Jerry Deykin was a highlight。 Also， the book is very modular so you can dip in and out too。 I liked this book for its brutal honesty about the evolving and somewhat diminishing role marketing can play in today's corporate society。 Great insights from thought-leaders and a refreshing perspective on where marketing adds value。 Chapter from Jerry Deykin was a highlight。 Also， the book is very modular so you can dip in and out too。 。。。more
Dundun Yabu
，
an insightful workthis one contains a lot of investigations towards current market situation。 Some parts of the book may be dull for working in advertising industry ， but shall be useful for working in marketing department。
Scott Taylor
，
Not really a book， more a collection of high-quality articles on branding， marketing and advertising。 One to read if you’re worried about being caught looking like a dummy in an agency meeting。 I’d say it’s a ‘must read’， but please don’t。 It will make my life so much easier。
A PEARSON
，
Excellent value - a huge beast of a book。 Essentially a collection of blog posts / interviews but brilliant nonetheless。 4/5 👍
Reference
google book https://www.google.com/search?tbm=bks&q=Eat Your Greens
hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Eat Your Greens&field1=ocr&a=srchls&ft=ft&lmt=ft
The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Eat Your Greens&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0